The ruling party’s marketing and branding campaigns were credited with the majority of the praise for its resounding victory.
Perhaps for the first time, the role of advertising and PR in the Indian elections was brought to light.
Therefore, if you enjoy both politics and the media, Election Advertising printing in Ahmedabad might provide you with some insightful information.
India is now prepared for the upcoming Lok Sabha elections. The National Democratic Alliance and United Progressive Alliance are at odds with one another over who should win the presidency.
Naturally, there is a lot more at stake, which has led to even larger advertising and public relations campaigns.
Election case studies have even been incorporated into some advertising management courses’ modules because they are currently the most popular national topic.
What part is digital media playing in the elections in India?
Ads for elections
There is no denying that advertisements can effectively reach both urban and rural populations.
Massive sums of money are being spent by political parties on electoral advertisements.
Some parties spend as much as 32% of their campaign budget on advertisements, according to the Indian Transparency Report on polls published by Google.
Television, print, radio, and digital media are the most widely used advertising platforms by these parties.
No matter what election-related marketing strategy is employed, content is king. Despite the fact that content is unquestionably the main focus of speeches, brochures, leaflets, and all other communication mediums, a new face of content has recently emerged.
Although understated, this new kind of content is cutting and seizes the audience’s attention right away.
Political films are one example of this sort of content. The PR firms and influencers actively promote these films on social media, both directly and indirectly.
Other interesting content advertisements, such as those for fact-based information and memes, can be found on Twitter, YouTube, and Facebook in addition to these films and books.
With over 260 million active social media users in India, political parties are aware that failing to take advantage of it would be a grave error.
You are aware that the majority of political figures maintain an active social media presence and regularly interact with their followers.
Through highly organized and targeted campaigns using digital marketing, political parties are attracting a significant amount of voters.
Another reason why political parties are emphasizing digital media as a tool for advertising and PR is the ability of social media to influence the younger demographic.
Sending SMS and WhatsApp messages as part of targeted and personalized PR campaigns is another key component of the upcoming elections.
These messages, which are typically sent directly or as forwards and are tailored in regional languages, either highlight the political party’s advantages or target its opponents’ weaknesses.
Some parties have even begun experimenting with automated calls to voters asking them to support them.
More than 200 million people use WhatsApp, and there are 731 million mobile phone users in India.
Imagine the reach that political parties could achieve with mobile marketing!
Direct Public Relations Engagement
The government highlights what it is doing for the public through PR campaigns like “Chai Pe Charcha” and “Mann Ki Baat,” which discuss governance, and also solicit input from the public on what could be improved.
During board exams, the government has also spoken to students, promoting yoga and even writing a book titled “Exam Warriors.”
Interviews and debates on television
Participating in on-camera interviews and debates on television is another way that political parties run public relations campaigns.
Voters tend to form opinions after seeing and hearing their representatives up close and personal.
Therefore, it is becoming more common to see politicians on television attempting to engage the public.
A news channel’s election campaign will be successful if it uses consistent messaging, creative execution that is innovative, media deployment, and high levels of targeted engagement through Election Advertising Printing in Ahmedabad.